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a firm should use undifferentiated marketing to promote its products when -

A firm should use undifferentiated marketing to promote its products when

Question: A firm should use undifferentiated marketing to promote its products when:

  • Correct Answer

 

the market shows several natural segments.

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it wants to appeal to multiple market segments.

  • Correct Answer

it wants to customize its products for each consumer.

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all consumers have roughly the same wants and preferences.

 
 

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MKT 571 Final Exam 2018

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