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business markets differ from consumer markets in that in business markets -

Business markets differ from consumer markets in that in business markets

Question: Business markets differ from consumer markets in that:

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buying decisions in business markets are subject to multiple influences.

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in business markets, purchasing is often executed through intermediaries.

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in business markets, a marketer typically deals with several smaller buyers.

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the total demand for many goods and services in business markets is elastic.

 

 

 

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MKT 571 Final Exam 2018

 

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