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Fashion vista designers a firm that sells designer clothes has outlets in four countries

Question; 

Fashion Vista Designers, a firm that sells designer clothes, has outlets in four countries. In each country, it offers clothes that suit the climatic conditions of the country and match the cultural sensibilities of the local population. The marketing department of Fashion Vista often releases advertisements that show regional celebrities endorsing the company’s products. In this scenario, which of the following types of market segmentation does Fashion Vista employ?

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Demographic segmentation

  • Correct Answer

Geographic segmentation

  • Correct Answer

Behavioral segmentation

  • Correct Answer

Psychographic segmentation

 

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