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The marketing department of stylewheel inc. a manufacturer of luxury cars

Question: The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose?

  • Correct Answer

Shareholder value

  • Correct Answer

Market share

  • Correct Answer

Customer awareness

  • Correct Answer

Perceived quality

 

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