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Which of the following is a difference between business markets and consumer markets

 

Question: Which of the following is a difference between business markets and consumer markets?

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Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets are made by a buying committee.

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In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers usually purchase products directly from manufacturers.

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In business markets, the total demand for goods and services is significantly affected by price changes, whereas in consumer markets, the total demand for goods and services is not significantly affected by price changes.

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Suppliers in business markets are often expected to customize their products to suit the requirements of individual business customers, whereas suppliers in consumer markets are seldom expected to do so.

 

 

 

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MKT 571 Final Exam 2018

 

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