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which of the following statements is true of personal communications channels ​ -

Which of the following statements is true of personal communications channels ​

Question: Which of the following statements is true of personal communications channels?

  • Correct Answer

Their effectiveness derives from individualized presentation and feedback.

  • Correct Answer

They are often less effective than mass communication channels.

  • Correct Answer

They include public relations, advertising, and sales promotions.

  • Correct Answer

Their influence on purchase decisions is significant when products are purchased frequently.

 

 

 

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MKT 571 Final Exam 2018

 

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